Cincilia builds consumer software products with one thing in common: they turn the overwhelming, everyday decisions about money, work, information, and life into clear ones.
Cincilia is a New York software company. We don't build one product. We build a family of them, each aimed at a moment where an ordinary person has to make a call and deserves a better tool than a spreadsheet, a group chat, or a gut feeling.
Not enterprise dashboards or trading desks. The real, high-stakes choices people make every week about their money, their work, what they believe, and how they live. We treat each of those as a design problem, then build a focused product to solve it well, using AI under the hood wherever it genuinely makes the answer clearer.
Every Cincilia company maps to one of these. Together they form the field we build across: the everyday decisions that quietly compound into a life.
Seeing where it goes, and where it's quietly slipping away.
Choosing what you do, and who you do it with, on evidence.
Catching the breaking news that matters, in time to act on it.
The everyday calls on time, health, and home that add up.
Three products in market today, each owning a corner of the decision field, with more in development.
Analyzes your bank statements to surface hidden subscriptions and spending leaks, the forgotten charges and creeping bills that quietly drain an account, so you can cut them before they add up.
Visit SpendTrap
Vettd
A crowdsourced tracker of employer ghosting, built from real candidate reports, so job seekers know which companies actually respond before investing weeks in an application process.
Visit VettdA daily fantasy sports decision tool for when late news changes a slate. Upload your lineups and it flags entries hit by scratches, injuries, and lineup changes, then recommends legal replacements that respect salary cap, position, and game lock rules, showing exactly how the news shifts your projections and risk before you export.
Visit LateNewsLabThe fourth corner of the field. A company focused on the everyday choices about time, health, and home, completing Cincilia's map of the decisions that shape a life.
Announced soonGreat decision-making has always been a privilege of people with advisors, analysts, and time. Cincilia's bet is that modern software can hand that same clarity to everyone else, one everyday decision and one focused product at a time.
Founder & CEO, Cincilia
Peterson is a senior product leader with over nine years building software, data, and workflow products across food tech, logistics, media, healthcare, and consumer apps. As Director of Product, Artificial Intelligence at Just Salad, he led organization-wide AI adoption for a brand with more than 80 U.S. locations, turning non-technical teams into confident daily users. Before that, he ran program delivery for Walmart's drone delivery operations with DroneUp, a regulated, safety-critical environment.
Cincilia is the throughline of that career: after years of watching how companies use technology to make better decisions, Peterson founded the company to put the same advantage in the hands of everyday people, starting with their money, their job search, and their news.
For investment, grants, partnerships, press, or anyone who wants to help build the next product on the field, we'd like to hear from you.